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AI Startup Swap Bolsters Executive Suite With Trio of Senior Hires

AI Startup Swap Bolsters Executive Suite With Trio of Senior Hires

Cross-border e-commerce platform Swap has secured three high-profile executive appointments, signaling an aggressive push to scale its agentic storefront technology following a $149 million funding round. The company, which provides infrastructure for over 1,000 consumer brands, is now positioning itself to reshape the future of global retail commerce.

Piotr Uryga joins the firm as CTO, bringing extensive engineering experience from his tenure at Tripadvisor and Viator. His background includes scaling R&D operations at Qualtrics during its growth toward a public listing. Uryga emphasizes that the current focus lies in building robust infrastructure to handle complex merchant needs, including tax compliance and cross-border returns, as the industry undergoes a rapid shift in operational norms.

Joining him is Peter O'Higgins, who takes on the role of CFO. O'Higgins previously served as Revolut’s inaugural CFO, where he helped scale the fintech firm from a small team to a major global operation with millions of users. His appointment follows his recent stint as UK and Europe Managing Director at Brex. Completing the leadership expansion is Krzysztof Marcisz, who steps in as SVP of Product after leading product, design, and data science initiatives at Tripadvisor and Viator, mirroring Uryga’s experience in building high-growth product organizations.

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