Questions Mount Over Future of Blake Lively’s Beverage Brand

Trademark records reviewed by TMZ indicate that several applications linked to the brand—covering products such as beer-based drinks and non-alcoholic carbonated beverages—have been abandoned. While this does not confirm a total cessation of operations, it mirrors a period of stagnation for the company's online presence. Betty Buzz, the sister brand, has been inactive on Instagram since April 2025, while Betty Booze’s last update dates back to September 2025.

These concerns arrive against a backdrop of wider commercial friction. Internal communications from 2024, revealed during legal proceedings involving co-star Justin Baldoni, highlighted that retailers like Kroger and partners such as Princess Cruises expressed apprehension regarding Lively’s public image following the press tour for her film, It Ends With Us. Emails suggested that some partners monitored sales performance closely or paused marketing collaborations due to the surrounding negative attention. Despite these hurdles, the company had previously attempted to scale its reach, launching a line of vodka-based iced teas in June 2025 to diversify its portfolio beyond original tequila and bourbon offerings.