The competition saw a record number of entries this year, reflecting a broader trend of rapid digital integration across the sector. Among the companies vying for the top spot are Croissant Pay, recognized for its luxury e-commerce wallet, and Ecommpay, which utilizes artificial intelligence to analyze and reduce transaction declines. Other notable finalists include Edenred Payment Solutions, honored for its collaboration with New Look, and Hozah AutoPay, which provides a seamless, barrier-free parking payment experience using automated number plate recognition.
The list also features Justt and Madison Reed, whose partnership successfully boosted chargeback win rates by 49%, and Nayax, known for its cloud-native cashless platforms in entertainment centers. Sticky is being recognized for its NFC-based hospitality ordering system that enables transactions in under ten seconds, while Zyntrix aims to revitalize Open Banking by reducing merchant fees and accelerating payout times. The winners will be determined by a panel of industry experts and announced on November 4th at a ceremony held at The HAC in Central London, presided over by comedian and broadcaster Aurie Styla.
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