Wickes Launches Unified Commerce Pilot in Woking

Ben Dahan, a key figure in the project, described the July 15th launch as a historic milestone for the company. The rollout aims to provide a seamless customer experience while simultaneously improving inventory management. Beyond the immediate till upgrade, the retailer intends to implement a sophisticated order management system to boost accuracy in fulfillment, with full deployment scheduled across two phases in 2026 and 2027.

Staff at the Woking location are currently gathering real-time feedback from the shopfloor to refine the system before a wider network deployment. According to the internal team, the project represents a significant shift in how the business handles transactions, requiring extensive collaboration between architects, developers, and store operations managers. This pilot serves as the foundation for setting a new operational standard across the entire Wickes estate.