The integration of 3D Cloud technology marks a pivot toward fully automated merchandising, moving away from time-intensive manual production processes. According to Gerardo Ornelas, VP of Enterprise Digital Transformation, the system ensures that every product configuration is displayed exactly as it will be manufactured. This shift supports both internal team efficiency and consumer-facing design tools, allowing the company to keep product imagery current across all distribution points.
CEO Melinda Whittington noted that the investment aligns with the company’s long-term strategy to address evolving customer needs through digital innovation. Looking forward, the company plans to integrate further advancements, including room scanning and artificial intelligence, to expand its visual capabilities. 3D Cloud CEO Beck Besecker emphasized that the collaboration focuses on ROI-driven visualization, supporting the furniture brand as it prepares for future technological adoption in the retail space.
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