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MINISO Expands UK Footprint with New Bristol Store at Cribbs Mall

MINISO Expands UK Footprint with New Bristol Store at Cribbs Mall

Bristol’s Cribbs Mall is set to welcome a new MINISO outlet on June 26th, marking another milestone in the lifestyle brand’s national expansion. The 260-square-meter unit aims to capture a younger demographic with its signature mix of pop culture merchandise, including collaborations with Disney, Pokémon, and Hello Kitty.

The store officially opens its doors at 12pm, featuring a curated selection of vinyl plush blind boxes, beauty accessories, and lifestyle goods. To mark the launch, the brand has scheduled a meet-and-greet with its mascot, PenPen, alongside a promotion offering goody bags to the first 200 customers who make a minimum purchase of £5.

Saad Usman, Chief Operating Officer at MINISO UK, identified the mall’s dynamic customer base as a key factor in selecting the location. He noted that the store is designed to resonate with Gen Z and Alpha shoppers while remaining accessible to Millennial families. Katie Searle, Director of Asset Management at Sovereign Centros by CBRE, echoed this sentiment, emphasizing that the addition of the brand aligns with the mall’s strategy to evolve its retail lineup for a younger, growing residential population.

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