Juice Plus+ Adds Strawberry Flavor to Complete Nutrition Line

The product launch arrives as the company looks to build on the global success of its existing shake mixes. According to Gina Ghura, the company's global chief marketing officer, the strawberry edition was developed to satisfy consumer requests for both improved nutritional profiles and fresh flavor options. The shake utilizes a blend of soy, chickpea, rice, and pea proteins, providing a complete amino acid profile intended to rival animal-based alternatives.

Registered dietician and company partner Kelli Morgan noted that the formula serves as a practical tool for increasing daily fiber and protein intake. Beyond the core protein blend, the shake incorporates ancient grains and sprouts, including quinoa, amaranth, alfalfa, and broccoli. The product is vegan, gluten-free, and certified kosher, with a low-glycemic index designed to assist with blood sugar management. Starting in June 2026, the strawberry shake will be available through the company’s website and its network of independent partners for $89.