The five finalists competing for the top honor include Dark’s Bar at Lord’s Cricket Ground, which saw a 35% increase in units sold after integrating frictionless retail technology into its iconic sporting venue. Fashion retailer Goddiva earned its place by deploying an AI-driven digital fitting room, while Hockerty demonstrated the power of generative AI with a virtual try-on tool that renders custom-tailored suits in seconds. Lloyds Banking Group is recognized for evolving its digital rewards platform into an engagement hub for ten million customers. Finally, the partnership between Yours Clothing and mobile commerce specialist Poq highlights a scalable, multi-brand strategy that has successfully exported a proven app model across several international retail labels. The winners will be revealed on 4th November at The HAC in Central London, with the ceremony presided over by comedian Aurie Styla.
RTIH Innovation Awards 2026: Customer Experience Finalists Unveiled
A record number of entries has culminated in the shortlist for the 2026 RTIH Innovation Awards in the Customer Experience Excellence category. The finalists represent a diverse range of retail sectors, showcasing how emerging technology is being deployed to transform how consumers interact with brands and services.
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