Dindoffer, who previously served as Chief of Staff for Uber Advertising, announced the move via LinkedIn, expressing gratitude for her time building Uber's advertising business. At Instacart, she will report to General Manager of Advertising Ali Miller, focusing on the company’s ongoing efforts to expand its retail media footprint. This executive shift aligns with Instacart’s broader investment in digital infrastructure and in-store innovation, most notably its recent rollout of Caper smart trolleys in the UK through a partnership with Morrisons. These AI-powered units are designed to digitize the physical shopping experience by tracking items in real-time and offering personalized promotions, reflecting the company's ambition to bridge the gap between online and offline retail.
Instacart Hires Uber Advertising Veteran as Chief of Staff
Emily Dindoffer has transitioned to Instacart as Chief of Staff for Advertising, concluding a five-year tenure at Uber. Her appointment signals a strategic push by the grocery technology firm to bolster its advertising division by integrating expertise gained from scaling global ad operations at the ride-hailing giant.
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