The competition highlights diverse approaches to the evolving retail media landscape. Adello’s Age-Gate technology uses on-device facial estimation to manage age-restricted advertising, while FashSYNC targets the under-monetized fashion sector via real-time SKU detection on digital displays. Hanshow, collaborating with shopreme and Lucky Cart, has developed a unified smart cart ecosystem designed to bring measurable, personalized media directly into the physical shopping journey.
Other finalists include Jisp, which utilized video technology to turn packaging into an engagement channel for Pladis, and Lloyds Rewards, which has moved beyond traditional cashback to offer a multi-faceted engagement platform for ten million customers. Particular Audience is also represented for their AI-driven approach with Intersport Austria, which ranks sponsored and organic results together to prioritize shopper relevance. The final winners will be decided by a panel of judges and announced during an event hosted by broadcaster Aurie Styla at The HAC.
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