The project, developed alongside the China Agricultural Film and Television Center, follows the company mascot Enora through three narrative chapters: farm empowerment, smart manufacturing, and global expansion. By shifting focus from technical specifications to storytelling, the company intends to highlight the human labor sustaining its dairy ecosystem. Jen Kelyn, New Zealand’s Deputy Secretary for China Relations, attended the premiere, noting the technology makes opaque production cycles vivid and accessible.
Yili currently oversees a network of more than 2,000 partners spanning 39 countries. Its infrastructure includes 77 automated facilities, such as a liquid milk hub that processes 6,500 tons of fresh milk daily. Beyond processing, the company maintains oversight of over 1 million acres of forage cultivation in China and shares fruit-preservation innovations with AGRANA across 20 global plants. Chairman Pan Gang emphasized that these digital efforts align with a broader commitment to quality standards that frequently exceed EU benchmarks, reinforcing the company's objective to integrate smart technology into every stage of its international operations.
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