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Parks Associates Sets 2027 Agenda for Connected Home Market Growth

Parks Associates Sets 2027 Agenda for Connected Home Market Growth

With smart home purchase intent hitting a record 49% in the second quarter of 2026, industry leaders are preparing to address a widening gap between consumer interest and actual adoption. Parks Associates has unveiled its 2027 CONNECTIONS conference program, aimed at bridging this divide through artificial intelligence and service-based models.

The upcoming conference, scheduled for May 4-6, 2027, will focus on shifting business strategies in an increasingly crowded ecosystem. While recent data shows actual device purchases dipped slightly to 28% over the past year, the surge in high purchase intent suggests a massive, untapped market awaiting more compelling value propositions. The event will kick off with virtual summit sessions on December 15 and January 19 to align industry stakeholders before and after the CES 2027 show.

Mindi Sue Sternblitz-Rubenstein, VP of Marketing at Parks Associates, noted that the next phase of the market depends on how effectively companies collaborate to deliver intelligence, security, and energy management throughout the customer lifecycle. Discussions will center on the evolution of connected products into larger service ecosystems, specifically targeting who owns the customer relationship and where recurring revenue opportunities reside. The program covers a broad spectrum of critical areas, including AI-powered homes, cybersecurity, multifamily smart spaces, and hardware interoperability, bringing together executives from broadband providers, manufacturers, and utility companies.

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