CON-CRĒT Expands Creatine HCl Retail Footprint to Target and CVS

The Nashville-based brand is rolling out its products to 785 Target locations and thousands of CVS pharmacies nationwide. This move aims to capture a broader demographic interested in the cognitive and recovery benefits of creatine, moving past the product’s traditional athletic roots. Vireo Systems CEO Mark Faulkner noted that the goal is to simplify dosing and mitigate common side effects like bloating through their highly soluble formula.

At Target, consumers will find 72-count capsules, pineapple-flavored powder, and a hydration-focused citrus mango blend. The CVS rollout is even more extensive, placing 48-count capsules, lemon-lime powder, and 60-count gummies in over 5,000 stores. To support this transition, the brand has introduced a cleaner, yellow-and-white visual identity designed to stand out in high-traffic retail environments. All products are manufactured at the company’s certified facility in Plattsmouth, Nebraska, adhering to gluten-free and vegan standards.