The round was led by Burda Principal Investments, with participation from eBay, FJ Labs, and H14. Existing investors Andreessen Horowitz, HV Capital, and Y Combinator also contributed to the raise. Fleek plans to deploy these funds to expand its engineering teams and accelerate the deployment of its proprietary technology, Fleek Sort, across sorting hubs in Pakistan, India, Dubai, and emerging pilot markets in the UK, Europe, and the US.
Fleek Sort functions as a custom vision language model trained on millions of secondhand transactions. By analyzing images and videos of garments, the system automates the identification, grading, and merchandising of clothing that has historically been processed by hand. Once inventory is digitized, the platform’s AI-powered marketplace handles pricing and distribution, connecting 2,000 wholesale suppliers with over 50,000 retailers and boutiques globally. Co-founders Abhi Arora and Sanket Agarwal emphasize that this intelligence layer is designed to reduce industry waste by capturing data that was previously locked within fragmented supply chains.





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