Participants are tasked with completing eight sauna sessions between July 1 and July 31, 2026. Those who meet the threshold earn a finisher badge and entry into a drawing for a month of unlimited sauna access. The initiative aims to transform wellness from a sporadic activity into a consistent habit, leveraging the compounding benefits of regular therapy on sleep, circulation, and stress management.
Registration for the challenge is free and open through July 23 via the Perspire 2.0 app, the studio’s website, or in-person at any participating location. Lee Braun, founder and CEO of the Costa Mesa-based franchise, noted that the prize serves as a motivator for a deeper goal: helping guests stay grounded during a season typically defined by disruption. With over 100 studios now operating nationwide, the brand continues to scale its model of accessible, science-based recovery tools.
Comments (0)
No comments yet. Be the first!