Jollibee Marks National Day of Joy With 5 Million Point Giveaway

The promotion targets members who have the word "Joy" in their first name, last name, or registered email address. These recipients received a surprise account credit this morning, which can be redeemed for menu staples such as the Chicken Sandwich or Peach Mango Pie. The initiative serves as a localized marketing push for the brand, which was twice-crowned the best fast-food fried chicken in America by USA TODAY.

Luis Velasco, Senior Vice President and Marketing Head for Jollibee North America, described the campaign as an authentic "surprise and delight" moment designed to reward the brand's core community. Eligible members must act quickly, as the gifted points carry an expiration date of Tuesday, June 30, 2026. While the giveaway is exclusive to existing members, the company continues to promote its loyalty program to the broader public as it expands its footprint across the United States.