Freddy’s Enters Dirty Soda Market with Custard Cream Lineup

The new drink menu aims to capitalize on the rising consumer demand for premium, customized beverages. The highlight of the launch is the Custard Cream Soda series, which uses Starry or Dr Pepper as a base, mixed with fruit syrups and finished with a float of vanilla custard cream. Flavors include the coconut-infused Coco Loco, the orange-forward Golden Hour, and the Blue Rizzberry, among others.

Rick Petralia, senior director of menu strategy and innovation, noted that the move is a direct response to guests seeking more elevated drink options. He described the new items as a richer, creamier iteration of the popular dirty soda trend. Beyond the cream sodas, the chain has introduced three fruit-forward tea and lemonade options, including peach, strawberry, and mango varieties. The full lineup is now available for walk-in, drive-thru, and mobile app orders.