Concord Secures $3M to Automate Programmatic Media Buying

The capital will support the expansion of Concord’s flagship software, which integrates with existing ad stacks to transform campaign briefs into live operations. By automating the loop between execution and reporting, the platform claims to reduce manual workload for media buyers by up to 70%. The company is positioning itself as the missing execution layer in the programmatic ecosystem, bridging the gap between data-driven decisioning and final ad placement.

Mathias Adam of A16Z Scout described the platform as the "killer app" for programmatic marketing, citing its ability to handle complex, multi-platform tasks that currently overwhelm human teams. The round also features support from notable adtech figures, including Scibids co-founder Rémi Lemonnier, who emphasized that the industry has long lacked a unified execution architecture.

Founded by CEO Nathan Venezia—who previously sold the platform Manadge to iHeartMedia—alongside CTO Nicolas Cosson and Head of Engineering Antoine Chwalek, Concord is already working with agencies within the WPP and Havas networks. The team plans to use the new funding to accelerate product development and scale operations across the US and EMEA markets, further cementing its role as infrastructure for modern media budgets.