Hisense Brings World Cup Tech to New York’s Hudson Yards

Under the shadow of The Vessel at Hudson Yards, Hisense has erected an interactive RGB-themed pavilion to drum up excitement for the FIFA World Cup 2026. The installation invites New Yorkers to test the company’s latest MiniLED displays through football-themed games and collaborative activations with adidas.

Running from June 9 to June 13, the pop-up centers on the campaign slogan, "Real Game Begins with Hisense." The brand uses this space to showcase its flagship UX and U9 series televisions, positioning its RGB MiniLED technology as the definitive choice for viewers looking to replicate stadium-level clarity at home. Visitors can engage with "Digital Mirror" technology, which uses the screens to virtually try on adidas jerseys, or participate in a color-focused shooting game that unlocks co-branded murals.

Beyond brand visibility, the activation serves as a bridge to retail conversion. Participants who engage with the football-themed quizzes receive personalized fan identity posters and direct links to the Hisense U.S. online storefront, complete with discount incentives. This New York event is one piece of a broader strategy, connecting Hisense’s sponsorship presence across North America—from the FIFA Museum in Toronto to the VAR operations center—by framing their display hardware as the essential infrastructure for the global football experience.