Rockelle first announced the billboard's arrival in early October, followed just one day later by a social media post showing the sign tattered and destroyed. The claim of vandalism sparked immediate skepticism among followers, with many questioning whether the image was digitally altered or generated by AI. Neither the billboard company nor law enforcement issued reports regarding the alleged destruction, and Rockelle’s representatives have declined to comment on the matter.
Public reaction remains divided across social media platforms. On X, some users expressed outrage over the perceived attack, while others questioned the appropriateness of displaying adult-oriented content on public thoroughfares. Similar debates have appeared on Instagram, where followers also scrutinized the model's behind-the-scenes footage, specifically raising safety concerns over the use of house paint during her blue-themed photoshoot. Despite the controversy, such advertising is becoming increasingly common in Las Vegas, with local creators noting that prime billboard space often costs upwards of $10,000 monthly, particularly ahead of major industry events like the AVN Awards.




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