Mary Stephens McGinnis, Business Development Manager at Clark Hill Law, emphasizes that the event serves as a platform for professionals to move beyond mere tool adoption toward leadership-driven integration. The conference seeks to balance emerging software with the nuanced judgment required in modern legal practice. Co-chair Christine O'Rourke echoes this sentiment, framing the event as an opportunity to rethink collaboration and value delivery in an increasingly automated environment.
The agenda features a departure from traditional legal discourse by drawing parallels with high-performance athletics. Keynote speaker Andy Papathanassiou, formerly a pit crew coach for NASCAR, will translate lessons in rapid team coordination and technical precision into strategies for law firms navigating competitive pressures. Complementing this, Rachel Shields Williams of Bass, Berry & Sims will provide a rapid-fire assessment of current technologies impacting the field, while Matt Plavnick of Axis will focus on the human element, arguing that critical thinking remains a core component of effective client service.
To ensure actionable takeaways, the program splits into three distinct tracks: Business Development, Marketing Communications, and Technology. These breakout sessions are designed to move participants past the role of passive order-takers, providing a framework to anticipate lawyer needs and drive institutional change. By grounding these sessions in both technical proficiency and soft-skill development, the LMA intends to equip attendees with a roadmap for long-term growth.
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