COSRX Expands Peptide Lip Collection to Ulta Beauty Physical Stores

The expansion follows a successful digital rollout on September 6, where the collection gained momentum across platforms like TikTok and Reddit for its ingredient-focused approach. By integrating a 5 Peptide Complex with staples such as Panthenol, Collagen, and Ceramides, the brand aims to treat dryness and texture issues while providing buildable, glossy color.

In-store, customers will find the 5 Peptide B5 Barrier Repair Salve Lip Balm and the 5 Peptide Ceramide Barrier Comfort Lip Mask. The retail assortment also includes four shades of the 5 Peptide Collagen Lip Fill Tinted Treatment: Strawberry, Sour Berry Jelly, Cherry, and Black Cherry. While the full seven-shade range remains exclusive to online channels including Ulta.com and COSRX.com, the move into brick-and-mortar stores underscores the brand's intent to position lip care as a core component of a daily skincare routine rather than a simple cosmetic afterthought.