The appointment marks a milestone in Steudle’s three-decade career, which began in 1995 and led her to the presidency of the Albuquerque-based agency in 2022. Viking selected Steudle to honor her leadership and the agency’s two-decade partnership with the cruise line. The Viking Fjolvar will feature the brand’s signature Scandinavian-inspired design, including the indoor-outdoor Aquavit Terrace and entirely exterior-facing staterooms.
Beyond her ceremonial duties, Steudle is highlighting regional itineraries as part of a broader push to promote Seine River travel. Drawing on her history of over 50 personal cruises, she recommends specific cultural excursions for future passengers, ranging from nocturnal boat tours of Paris’s illuminated monuments to historical visits at the Normandy D-Day landing sites. The agency plans to release a full list of top ten Seine experiences on the day of the christening.




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