Andrew Plunkett Joins Greene King as Chief Data and Technology Officer

Four weeks into his tenure, Plunkett has taken a hands-on approach to his new responsibilities. Beyond the boardroom, he spent time on the ground at various locations, working shifts to pull pints, manage stock, and assist staff. He noted that these experiences provided a clearer perspective on the operational challenges and the dedication of the workforce that sustains the business.

Plunkett views technology not as an external overlay, but as a mechanism to enhance the existing strengths of the company. He intends to leverage data and AI to simplify pub management, refine decision-making processes, and provide more personalized guest experiences. By maintaining a focus on what defines the brand's identity, he aims to modernize operations while preserving the traditional character of the estate.