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Matthew Lee joins The LEGO Group to lead logistics automation

Matthew Lee joins The LEGO Group to lead logistics automation

Matthew Lee has been appointed as the new Technology & Automation Director for Global Logistics & Distribution at The LEGO Group. He transitions into the role after serving as the Head of Supply Chain Technology for Europe at A.S. Watson, bringing extensive experience in retail supply chain operations.

In a social media announcement regarding his appointment, Lee described his professional trajectory as a methodical construction process. He likened each career step to a specific type of LEGO brick—some serving as foundational elements, while others acted as essential connectors that allowed his broader experience to interlock and gain depth. He noted that this new position represents a long-held career ambition.

Lee will now oversee the integration of advanced technology within the company’s global distribution network. His arrival comes as the retail industry continues to prioritize automation to navigate the complexities of modern omnichannel logistics.

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