woom and Lusso Cloud Debut Neon-Inspired Kids' Footwear

The limited-edition slip-ons prioritize durability for active children, featuring a flex-groove tread pattern intended for traction on wet surfaces. Lusso Cloud brings its signature blend of molded rubber and EVA foam to the shoe, creating a breathable, water-friendly profile designed to prevent blisters during long days of play. According to Lindsey Yosha, Head of Marketing for woom North America, the footwear serves as an extension of the brand's mission to encourage confident, joyful movement beyond the bike.

Chris Noyes, co-founder of Lusso Cloud, noted that the design process focused on translating the energy of woom’s bicycles into a wearable, playful format. The shoes are available for children ages 1.5 to 14 years. Customers purchasing the woom GO line in neon lime, starting at $269, or the woom EXPLORE line in neon pink, priced at $789, will receive the shoes as a gift. Those looking to purchase the footwear individually can find the woom Swirl model on the Lusso Cloud website for $55.