FITCRUNCH Launches Multi-Texture Puff N' Crunchy Protein Bars

Since its inception in 2012, FITCRUNCH has focused on dessert-inspired protein snacks that prioritize texture. The new line, which contains 18 grams of protein and no more than 200 calories per serving, comes in three varieties: Caramel Peanut S'mores, Double Chocolate Rocky Road, and Raspberry Meringue Pie. Each bar also provides between 3 and 6 grams of fiber.

David Del Pozo, Chief Innovation Officer at parent company 1440 Foods, described the release as the brand's most significant innovation in years. The bars are currently rolling out in 4-count boxes at Walmart locations, with plans to expand availability to TikTok Shop in the near future. This launch marks the beginning of a broader development cycle for the company, with additional product announcements and partnerships expected throughout 2027.