Andy Saw Marks 15 Years Leading Tech at The Perfume Shop

Saw credits the retailer’s success not just to its systems, but to a culture of ownership within his team. While much of their work remains behind the scenes, he notes that the influence of these technical foundations is felt across every storefront and digital touchpoint. According to Saw, the last three years of his tenure have introduced more change than the previous twelve, creating a landscape that demands constant learning and adaptation.

The company is currently applying this focus on customer engagement to its retail strategy, notably through the launch of The Perfume Club. The revamped loyalty program aims to meet shifting consumer demands for simplicity and tangible value. Head of Customer Thea Wilson stated that the initiative prioritizes exclusive member pricing and early access to events, moving away from legacy rewards to create a more direct connection with the brand's community.