Asda integrates allergen data into electronic labels at Express stores

The regulatory framework, established in October 2021 following the death of Natasha Ednan-Laperouse, mandates that all pre-packed foods for direct sale must carry a comprehensive list of ingredients with the 14 major allergens clearly identified. By utilizing digital shelf technology, Asda replaces static paper signage with dynamic displays that allow for immediate updates to product information.

Tom Clark, Wholesale and Convenience Service Manager at Asda, noted that the transition streamlines compliance while reducing the administrative burden on store staff. The system ensures that critical safety information remains accurate and accessible without requiring manual resource allocation at the store level. This rollout represents a broader shift toward leveraging retail technology to enhance consumer safety and operational precision within the convenience sector.