P.F. Chang's Debuts Sushi Boats in Tokyo-Inspired Summer Menu

The centerpiece of the campaign is the Sushi Boat, a platter served with a dry-ice display that includes edamame, a California roll, a Shrimp Tempura roll, and a choice of two additional options like Spicy Tuna or Dynamite Shrimp. CEO Jim Mazany described the move as a push to capture the energy of Tokyo’s dining scene through shareable, high-impact presentations.

To amplify the launch, the brand recruited yacht captains Sandy Yawn and Aesha Scott to produce promotional content that mirrors the luxury service standards of the superyacht industry. Beyond the boats, the menu introduces new hand rolls and entrées, such as Oolong Chilean Sea Bass and NY Prime Strip Steak Tataki, alongside seasonal cocktails like the Paper Crane. The limited-time offerings are available at participating dine-in locations across the United States.