Shanghai Film & TV Market Hits Record Global Participation

The event brought together professionals across film, television, and emerging digital sectors, with a notable shift toward micro-drama development and AI-driven production. Jordan’s Royal Film Commission became the 58th institutional member of the Belt and Road Film Festival Alliance, reflecting the market’s expanding reach. Beyond traditional networking, a newly launched reservation system facilitated nearly 300 cross-border meeting requests, bridging the gap between global streaming platforms and Chinese content creators.

Technological integration defined the proceedings, particularly during the AI BACKLOT forum, where producers dissected virtual production workflows. Chen Guo, Managing Director of the Shanghai International Film & TV Events Center, described the initiative as a strategy for two-way empowerment, aimed at elevating Chinese content while integrating it into the global market. With 4,100 submissions from 125 countries, the festival remains a critical gateway for international distribution, especially as Southeast Asian and Indian platforms seek to license Chinese short-form content.