British Airways ARC Deploys Boxbar Tech at London Olympia Venue

The installation allows concert-goers to bypass traditional queues, enabling them to secure beverages in seconds and return to performances without extended absences. This technology marks a tactical shift in venue management, prioritizing speed of service for attendees of events ranging from early performances by Self Esteem and McFly to upcoming shows by Van Morrison and The Black Keys.

Hamish Mcvey, Director of Marketing at British Airways, described the venue as a strategic expansion of the brand’s partnership with Olympia and AEG. The initiative aims to bridge the gap between in-flight service and ground-based entertainment. For the project team, the primary objective remains minimizing wait times during peak intervals, ensuring the atmosphere of the opening week is maintained as the venue schedules a diverse lineup through the remainder of the year.