The company’s latest performance data highlights significant gains for brands like KIKO Milano and LU, proving that offsite strategies can solve the limitations of inflexible, pre-built publisher packages. For KIKO Milano, the shift to premium beauty and lifestyle publishers resulted in 11 times higher return on ad spend compared to Amazon Publisher Direct benchmarks. Similarly, a major toy manufacturer saw a 46% increase in new-to-business traffic by leveraging TripleLift’s curated deal inventory alongside its standard Amazon activations.
Beyond traditional retail goods, non-endemic sectors such as financial services are finding success by utilizing retail-powered audience data to reach consumers on the open web. This segment has driven a 50% quarter-over-quarter growth in deals investment on the Amazon DSP, citing improved cost-per-acquisition and efficiency. By integrating creative technology with retail signals, TripleLift is positioning offsite media as a primary growth engine rather than a supplemental tactic, allowing brands to maintain visibility during high-competition windows like Prime Day.
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