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Boden brings AI out of the lab and into the Great Hall

Boden brings AI out of the lab and into the Great Hall

Founder Johnnie Boden joined staff at the retailer's inaugural Behind the Screens roadshow, a 90-minute internal event designed to move artificial intelligence from abstract future-gazing to daily retail practice. Teams across the business showcased practical applications ranging from supply chain logistics to creative design tools.

The event transformed the company’s Great Hall into a collaborative workshop, allowing employees to interact directly with AI-driven data tools and design software. By replacing traditional presentations with interactive stalls, the company encouraged cross-departmental dialogue, enabling staff to exchange ideas on how machine learning integrates into their specific workflows.

Beyond internal demonstrations, the roadshow featured a fireside chat with Makers CEO Claudia Harris and consultant Phil Hayes. The session focused on the long-term evolution of retail work, providing staff with external perspectives on how AI will reshape their professional roles in the coming years. Management noted that while the event lasted only a single day, the internal discourse regarding technical implementation has continued to gain momentum across the organization.

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