Active International Taps Comcast AdFusion to Automate Ad Workflows

The adoption of AdFusion addresses the friction inherent in high-volume media operations. By shifting away from fragmented, manual processes, Active International has significantly bolstered its throughput, successfully managing more than 9,000 unique traffic instructions in a single week. Annualized, the company now facilitates the delivery of over 450,000 traffic instructions and more than half a million creative assets across its nationwide network.

Melissa Moschetti, Executive Managing Director of Media at Active International, noted that the platform has provided the visibility and efficiency necessary to keep pace with compressed campaign timelines. Beyond mere speed, the transition has resulted in fewer station reach-outs and higher delivery precision. Bart Spriester, Senior Vice President at Comcast Technology Solutions, emphasized that the deployment is designed to provide the reliability required for the current, data-heavy advertising landscape, allowing teams to prioritize strategy over administrative overhead.