Creator TV Brings Viral Stars to the Court for Anaheim Pickleball Tour

The tournament features a massive lineup of digital talent, including NichLmao, Peet Montzingo, Merrick Hanna, and DangMattSmith. Organized by Creator TV—a subsidiary of Sabio Holdings—the event aims to bridge the gap between niche online followings and traditional sports broadcasting. Alongside these participants, AnythingAlexia, Nevaaadaa, and Yoangelolo will compete for the title, with additional names expected to join the bracket.

Produced under the newly minted Creator TV Sports label, the series will be helmed by Harry Cicma. The production will leverage Creator TV’s expansive FAST network distribution, spanning platforms like TCL tv+, Xumo Play, and Amazon Fire TV Channels. Beyond the broadcast, the event serves as a fan activation at VidCon, allowing attendees to interact with creators on the court during the final two days of the tournament. The initiative follows the studio’s previous forays into creator-centric competition, including the Creator Poker Championship and the World Chase Tag Championships.