Hawes brings extensive international experience in digital transformation and large-scale innovation initiatives to the panel. Known for a focus on data-driven growth and operational excellence, she joins a roster that already features representatives from major brands including Walmart, JD Sports, Boots, and Holland & Barrett.
The awards program, which celebrates omnichannel innovation, remains open for entries until October 2, 2026. Submissions are reviewed by an independent panel, with winners set to be announced during a ceremony at The HAC in Central London on November 4. Organizers emphasize that the competition is free to enter, targeting projects and initiatives completed within the last 12 months.
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