Britney Spears Reportedly Preparing B. Tiny Jewelry Line

Spears first mentioned B. Tiny in 2003, but did not formally announce the line on Instagram until 2024. “My first jewelry line coming soon!!! Delicate extremely different and one of a kind pieces !!! … B Tiny coming soon !!!” she wrote at the time. She has since launched a website for her merchandise, which People reports she is closely involved in.

An insider told the outlet that “nothing is being made that she hasn’t approved.” The brand, the source said, reflects Spears’ “girly and very Etsy-style” taste, on a larger scale. Another source described the collection as “elevated festival jewelry,” with colors including teal and pink, and said Spears had personally led the design. The source said Spears does not want the products described as “merch,” but as a “real jewelry line.”

A source likened the pieces to Spears’ Instagram captions made wearable, saying they could suit a concert, rave, date night or an evening with friends. The collection was described as a potential gift for a millennial sister or young shoppers interested in Y2K style.

Spears has previously found commercial success with fragrances. Other celebrities with brands include Kim Kardashian, whose SKIMS label is cited in the source, Kylie Jenner’s Kylie Cosmetics, Carrie Underwood’s CALIA clothing brand, launched in 2015, and Emily Ratajkowski’s Inamorata, launched in 2017.