The new infrastructure functions as a software layer that integrates existing assets—ranging from in-store radio and screens to e-commerce mobile apps and point-of-sale data—into a single, advertiser-facing interface. By leveraging this technology, SPAR country organizations can streamline how they buy and measure media performance while maintaining full sovereignty over their own data and commercial models.
Dan Marc, CEO of Footprints AI, noted that the industry is shifting away from isolated retail networks toward global marketplace infrastructure that offers brands consistent outcomes. Tobias Wasmuht, CEO of SPAR International, added that the initiative is designed to blend the reach of the global SPAR network with local retail entrepreneurship, effectively turning the organization into a connected commercial ecosystem that creates new revenue streams for its licensees.
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