Buldak Noodle Fans Set New TikTok Guinness World Record

The campaign relied on collective participation rather than a single individual's endurance. Influencers, most notably the Stokes Twins, rallied their massive followings to contribute to the hour-long window, while college campuses transformed the challenge into physical gatherings complete with music and branded merchandise. Participants consumed over 300 bowls of flavors ranging from the original recipe to the popular Carbonara variety.

Abbas Arslan, vice president of marketing at Buldak, noted that the achievement was specifically designed to mirror the brand’s existing relationship with its audience. Rather than a top-down corporate stunt, the record functioned as a curated snapshot of the viral reaction videos and spicy-noodle challenges that have defined the brand’s online presence for years. The final count surpassed the previous record by 34%, turning a standard social media trend into an officially recognized milestone.