Horizon Commerce and Pacvue Merge Data and Execution for Retail Media

Marketers frequently struggle with a fragmented workflow where investment strategy remains siloed from the platforms used to execute ads. This disconnect often forces teams to rely on manual processes and disparate metrics to translate insights into action. By linking Horizon’s Blu Commerce—which standardizes cross-retailer performance data—with Pacvue’s AI-powered activation tools, the new workflow allows brands to synchronize media spend with real-time digital shelf signals like pricing and stock availability.

Katie Comerford, President of Horizon Commerce, noted that the primary challenge in retail media is not a lack of data, but the difficulty of turning that data into consistent investment decisions across platforms like Amazon, Walmart, and Target. The integration creates a unified economic view, enabling teams to move from identifying growth drivers to executing changes without the typical friction of retailer-specific reporting structures. Melissa Burdick, President of Pacvue, added that as customer journeys become more complex, the ability to maintain speed and flexibility in campaign management is a necessity for brands looking to minimize inefficient spend.