Plainly Debuts Flows to Automate Creative Production Workflows

Marketing teams and agencies often face bottlenecks where designers spend significant time on recurring tasks rather than original projects. Plainly Flows addresses this by allowing creative leads to build templates incorporating AI generation and specific input parameters. Once established, end users can trigger the creation of assets directly, bypassing traditional submission queues.

During the beta phase, one B2B client utilized the platform to automate personalized CEO avatar videos, scaling output to between 50 and 70 renewal videos monthly with each taking only minutes to produce. Another user deployed the tool for on-site event graphics, generating finished video in multiple aspect ratios via a mobile device. According to CEO Nebojša Savičić, existing automation tools typically prioritize business data over creative files, whereas this new platform allows teams to distribute production capabilities across an entire organization. The service is currently live and follows the company's established video automation software, Plainly Videos.