Between September 22 and September 30, 2026, students aged 14 and older can enter the contest by sharing their favorite homecoming memories on social media. Participants must tag the brand on Instagram or TikTok using the hashtag #ShipleyHocoContest and complete an official entry form. According to Chief Marketing Officer Bill Leibengood, the initiative aims to formalize the long-standing habit of students incorporating the chain’s products into their milestone celebrations.
The campaign extends beyond the grand prize. On October 5, the company will host a national Spirit Day, offering a free glazed donut to any student who visits a participating location while wearing homecoming-themed gear, such as mums or garters. With over 390 locations across 13 states, the brand intends to leverage its regional popularity to drive engagement during the peak of the school dance season.
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