MET-Rx Enters Ready-to-Drink Market with 44g Protein Shake

The new 14-ounce shakes provide 44 grams of protein, 6 grams of fiber, and 2,500 mg of electrolytes per serving. Available in Strawberry Shortcake, Vanilla Milkshake, and Chocolate Milkshake, the product aims to bridge the gap between heavy performance nutrition and on-the-go convenience. David Del Pozo, Chief Innovation Officer at parent company 1440 Foods, described the launch as an effort to make high-protein intake more accessible to the average consumer.

John Cena continues his multi-year partnership with the brand, appearing in a new series of video-game-inspired marketing content designed to support the rollout. The shakes are currently available at Walmart and Amazon for a suggested retail price of $3.47 per bottle, with wider retail distribution scheduled for the coming months. This product debut marks the first of several planned innovations for the brand heading into 2027 as it attempts to solidify its standing in the competitive health and wellness sector.