CHiQ Backs Inaugural ITF Juniors Wheelchair Tournament in Cologne

The tournament served as both a proving ground for seasoned youth players and a debut stage for newcomers. Matches held over the two-day period aimed to increase the visibility of the sport while offering participants a path toward higher-level international competition. This sponsorship follows CHiQ’s involvement in the Para Youth Development Day this past August, signaling a shift in the company's social responsibility strategy toward elite youth athletics.

Felix Feng, General Manager of CHiQ Europe, noted that the event’s primary value lies in the connections it fosters and the competitive progress it sparks. Niklas Höfken, tournament director and head coach of the German national team, emphasized that such backing is essential for the development of the next generation of talent. By moving from grassroots engagement to supporting international fixtures, the brand intends to integrate its European market growth with long-term investment in community-based sports initiatives.