ERAYAK Targets U.S. Home Backup Market With Hybrid Energy Roadmap

The company is diversifying its U.S. commercial reach by moving beyond traditional manufacturing to bolster its own consumer-facing brand. By leveraging Amazon, Walmart Marketplace, and proprietary direct-to-consumer channels, ERAYAK aims to capture a wider range of users, from outdoor enthusiasts to homeowners seeking long-term energy resilience. This distribution strategy is supported by Nexora Group Inc., a U.S.-based subsidiary tasked with streamlining logistics, marketing, and localized product development.

At the core of this transition is a hybrid architecture that integrates fuel-based generation with battery storage. According to CEO Lingyi Kong, the strategy avoids a binary choice between technologies, instead positioning them as complementary assets. While battery systems provide immediate, silent power for short-term outages, the company’s new tri-fuel inverter generators—capable of running on natural gas, propane, or gasoline—are designed to handle extended runtime and high-load demands. This roadmap culminates in the development of 30 kW-class systems, intended to serve as a comprehensive home energy management platform that coordinates generation, storage, and household consumption.