Stacey Bendet, founder and creative director of Alice + Olivia, framed the collaboration as a shift toward immersive retail. She noted that the technology bridges the gap between imagination and the runway, transforming the traditional passive viewing experience into an interactive engagement. The initiative marks a broader industry push to integrate agentic commerce tools directly into the point of discovery.
Naveen Tewari, CEO of Glance and InMobi, emphasized that the partnership reflects how modern consumers prefer to navigate fashion. By treating the debut as a participatory event rather than a static presentation, the brand aims to foster a sense of immediacy that mirrors current digital shopping trends.
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