Ernesta Debuts First West Coast Showroom in Santa Monica

The 12th location for the New York-based retailer functions as a bridge between digital convenience and tactile design. Inside, visitors can examine a full range of wool, natural fiber, and performance textiles while consulting with staff on specific project needs. The showroom introduces expanded services to the Los Angeles area, including professional guidance for complex installations like stair runners and intricate corner cutouts.

Chief Sales Officer Jennifer Parker noted that the California expansion responds to a growing appetite for precision in home design. By offering to-the-inch sizing with two-week lead times, the company aims to capture a market that prioritizes bespoke fits over mass-produced alternatives. The showroom also supports the brand's recent Earth Tones collection, featuring premium materials such as 100% wool and viscose. Located at 1308 Montana Ave, the site is open daily to provide white-glove delivery and design support for those looking to tailor their spaces with custom floor coverings.