PulsePoint Renews Exclusive EHR Ad Partnership with Flora Health

The renewal follows a series of successful pilot campaigns, including a recent effort by Butler/Till that reportedly achieved a 16.4 percent increase in total prescriptions and a 9.6 percent lift in new prescriptions over a seven-month period. By folding electronic health record (EHR) inventory into PulsePoint’s demand-side platform, marketers can now apply standard frequency capping, measurement, and optimization tools to clinical channels that previously operated in isolation.

Keith Matt, Group Vice President of Sales at PulsePoint, noted that the platform remains the only venue for this specific type of programmatic execution. The integration aims to bridge the gap between clinical touchpoints and patient-facing marketing, allowing for more cohesive omnichannel strategies. Sai Siramdas, Chief Technology Officer at Flora Health, stated that the collaboration is central to their strategy of connecting healthcare information and engagement tools directly to the point of care.