Brian Franz named Chief Technology and Transformation Officer at Estée Lauder

Franz, who joined the company last year as Chief Technology, Data and Analytics Officer, will now lead the effort to integrate digital agility into the company’s core operations. His focus remains on accelerating AI-enabled processes and building scalable technology capabilities to better respond to shifting consumer demands.

Reflecting on the appointment, Franz noted that transformation within the organization is a constant state rather than a finite project. Over the past 18 months, the company has prioritized building a technology-driven foundation, including a global commerce partnership with Shopify and the streamlining of shared services through Accenture. In this new capacity, Franz will continue to work across departments to simplify operations and ensure the business remains connected and responsive to new market opportunities.